when you are ready to no longer hide... when the passion burns brighter and stronger than you fear… 

We are here.

Here to catapult you, your idea, your product, your ideology, your perspective, and your life from unknown to universally sought after Experience.

Ali Craig nyc.jpg

Here is how we roll.


The Results.

The results we gain for our clients are on multiple levels.

(1) There are results on the personal level. No matter what kind of brand you are branding, there are results on the personal level because there is a personal evolution that has to happen. (2) Then there is a result on the logistical business level so that the numbers and audience are growing all  in the right direction. (3) Then there is a result on the impact it has on your brand’s clan where you are filling that hole and yearning your clan has. It is chemistry that builds and grows upon itself,

Best of all as you stick to what the brand strategy is about, you stick to what that thread of commonality is about and you will see the results. You will stand apart from your industry. You will be attracting the people and opportunities you have always wanted. And that is a pretty good thing.


Our work will fast forward your dreams by decades not years. (At least we have for these clients.)


The Clan

Our work, brand, and community - aka our clan- is filled with soul seeking entrepreneurs who we love. The souls who want to learn more, want to know more about themselves, want to know more about the business, want to know more about their clan.






The Experience.

Experiences are what make life great and your brand irresistible. For our clan their experience with us is being loved, being heard, being safe, and being committed.


Loved. Love is the most underutilized emotion we have and the most sought after human need we seek. It is a word we overplay, but an emotion we rarely ever share.


Heard. There is a difference between being heard and being listened to. Hearing comes from the heart as well as the ears. Listening is an act. Hearing is a full on experience.


Safe. We all have moments of doubt,”Is this good enough?” “Am I good enough?” “Am I the right person to be doing this?”“Is this going to make a difference?,” and we all have moments when the negativity of the haters becomes too much.We make sure that our clan is strong enough within their brand, within their own personal brand, that they can withstand the negativity and use it as a positive force forward.


Committed. Our clan knows that when they are with us, there is nothing to worry about. That Ali and the Co have your back. Whatever you need, it is about making the end result happen. And the end result for our clan is that you get known.


That your message, your product, your  brand, your philosophy, your ideology- whatever it is that you get out there and you are able to have the impact you are looking to have. That you are able to positively influence this world and begin to create that ripples of goodness throughout this universe and beyond. (Here are a few media outlets that we have gotten our message out.)






The Love.

We love our work because it allows us to use every single tool in the world that Ali loves:  interior design, personal style, personal brand, creating things, products, information, psychology, and learning. All the elements to a killer modern, soul seeking entrepreneurial brand.

We  love soul seeking entrepreneurs because when you go to  business school and you look at the world, soul seeking entrepreneurs aren’t suppose to win.

Soul seeking entrepreneurs aren't the one who screw their clients over because they can. Soul seeking entrepreneurs aren't the ones who necessarily always make the smartest, edgiest, savvy business moves. Soul seeking entrepreneurs are there to help the audience, to get the message/ product out, and money follows second.

They are the little guys. And we love helping the little guy win!


We love that David beats Goliath.

We love that we are able to bring some of the “Goliath techniques” like neuroscience and human needs psychology into David’s world.


Soul seeking, modern entrepreneurs aren’t one hit wonders. They are not one product and only one product brands. There is meaning behind all that they do even if it seems like you jump from product to product.

The truth is that there is a thread of commonality there.


When you discover your thread, you can build a personal brand, build a multiplatform brand, build a lifestyle brand around your unbreakable thread.


When you discover your thread, you can build a personal brand, build a multiplatform brand, build a lifestyle brand around your unbreakable thread.





The History

Ali has always been obsessed with moving the energy of people. If it is in a personal conversation, environment, or space. Through fashion, body language, graphics, business cards, websites, brochures, events, presentations. And this is really what branding is.

It is finding that right energy that describes or embodies what you are really about, what your product is about,  and that attracts your audience. So when combined, synergy happens between you and your clan. Two parts are made whole.

Our mentor approach allows our clan to move, create, and engage when they feel it is the right time for their brand.  We are able to share over 20 years of brand experience with you not just helping you create your brand, but teaching you the strategy, science, and psychology behind the approach.




the Ali


The Co.



The Ask.

When you are ready to join our clan, here are three ways: