WHY STORIES ARE GOOD FOR BUSINESS

Stories are so much more than fairy tales.

Stories inspire, motivate, create, and call people to action.

Stories are more memorable, cherished, and less threatening than any sales copy could ever be.

Credit: gifsoup.com

Credit: gifsoup.com

Stories build off our history and can hijack the iconic memories we wish we have personally had yet have only heard of from TV and movies.

With all of this, you still ask, “ Why are stories good for business?”

Stories are good for business because stories connect. They make people care. You are no longer a thing you are you. They breed personality, connection, and relationships. They stimulate our imagination, recall the positive moments of our past, and can help more positively frame the moments where we feel we have failed.

Stories create more than feelings. They create emotions. Allowing your audience to live and connect with something other than themselves.

 

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Stories create more than feelings. They create emotions. Allowing your audience to live and connect with something other than themselves. @thealicraig