WHY BRAND MANAGEMENT IS IMPORTANT
Some people rebuff the importance of brands.
Personally, I view it is as if I am an employee for mine. Meaning that I understand that my brand is what allows me to have the outreach and growth I need to make my goals reality.
My brand is touching more people's lives than I will ever really know because of the diverse and deep reach It has across numerous platforms. Add on top of that the unquantifiable experiences and conversations that are sparked by an engagement with my brand, and yes my brand is bigger than me.
And so is yours.
Because of this, brand management is so vitally important.
Brand management makes sure that everything you thought was going to happen is. It implements the brand strategy, helps select the right opportunity, and controls the narrative when crisis arises.
Brand management is all about protecting your quarterback, aka your brand. You do whatever it takes to make sure the play gets accomplished and that your brand ends up safely at the goal.