WHAT PERSONAL BRANDING IS NOT: 17 THINGS PERSONAL BRANDING IS NOT (AND EVERYONE THINKS IT IS)

The idea of “personal branding” has been gaining buzz for you.

The idea that maybe you are more than yourself, that others see you as some sort of superhero, larger than lifethat you are the fulfillment of kid’s dreams everywhere.

And though personal brands do allow you to maximize your strengths, connections, and skill set.

Personal brands are still a BRAND.

A brand, something created to evoke certain emotions, create certain perceptions and viewpoints. In the end, it is a strategy.

Here are 17 things a personal brand is not:

  1. Your raw personality

2. A bullshit, not real personality

Credit:  tumblr.com 

Credit:  tumblr.com 

3. Pity party

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4. “Look at me. Look at me” ego boost

Credit: www.tumblr.com

5. How you physically look.

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6. How good you take a selfie.

7. Your social media accounts

8. Your website, business cards, or other proofs or professionalism

Credit: Gilmore Girls (via Giphy.com)

Credit: Gilmore Girls (via Giphy.com)

9. Your unedited thoughts

Credit: Unbreakable Kimmy Schmidt (via giphy.com)

Credit: Unbreakable Kimmy Schmidt (via giphy.com)

10. Airing your dirty laundry

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11. Unfiltered intimacy (no one needs to see your boobs as you breast feed your kids at home)

Credit:  blurbrain.com

Credit:  blurbrain.com

12. Your diary

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13. Where you share your deepest, darkest secrets

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14. A review of your “glory years”

15. A place to sell your latest “wares”

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16. A picture show of everything you eat or purchase

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17. All about you (ironic isn't it).

Credit:  www.cmt.com 

Credit:  www.cmt.com 

A personal brand is about creating relationships that benefit you and “them.” It is about creating those moments so those once in a lifetime encounters can happen. And your dreams can be your reality sooner than later.

That is the power of a killer personal brand.