WHAT IS IMPRESSION MANAGEMENT

Impression management combines personal and business brand management into one.

Focusing less on the logistics of the strategy, impression management focuses on the relationships, emotions, feelings, and experiences that everyone is having around the brand or person.

Impression management does deal with strategy and implementation like brand management, but because its focus is relationships, emotions, and experiences, the highest concern is making sure the impressions people have of the brand are working in the strategy's favor.

Drastically underutilized field in the United States, impression management is the more feminine, endgame approach to brand management.