NEUROMARKETING FOR DUMMIES: 9 EASY WAYS TO ADD NEUROMARKETING INTO YOUR EXISTING BRAND
“Though she be but little she is fierce.” William Shakespeare
This sentiment rings true for a lot of women I know and most every entrepreneur, solo-entrepreneur, startup, lifestyle, Firebranded™ business I know.
They have such passion, determination, and might that though they maybe small, they will defeat the Goliaths of their industries. (Go Davids!)
An easy way to do this is to beat them at their own game- the neuromarketing game.
For years large corporations have been using neuromarketing techniques strategically in their marketing, branding, and outreach efforts. While the “Davids” just do what instinctively makes sense.
While instincts are great, there is no way to know all the finer nuances of creating great relationships and strong communication and conversion channels.
Neuromarketing can do that for your business.
Here are 9 easy ways to add a little neuromarketing into your existing branding efforts no matter if your brand is online or offline.
Right not left.
We naturally go to the right, look to the right, turn to the right. Put your good stuff to the right.
2. Soft not hard.
Hard edges and sharp corners may be sleek, but they remind our primitive brains of danger. If you are trying to create a trusting “safe space” vibe think soft not hard.
3. Intrigue with space.
We all love visual stimulation, but for it to actually be viewed as exciting, not overwhelming, we need blank areas for the eyes to go and rest:
4. Bigger wins.
It sounds cliche, but it is true. The bigger gets the attention, viewed as more important or valuable.
5. Round works.
Keeping your shapes round doesn't just make us feel safe, round items remind us of babies evoking those natural parental instincts, especially with us ladies.
We all need and want love. It is one of our innate human needs. Make sure your audience feels loved not just for their money.
7. Experience over event.
One time events or moments are great, but people crave experiences. Experiences make your audience want to come back for more and share with others all about your brand.
8. Memories equal more money.
The more positive memories you make with your audience the more “top of mind” you will literally be to them. The memory doesn't even have to be one all of your doing. You can hitchhike on the memories you know they had or wanted to make your brand more powerful and positive to them.
9. Sell the story.
Stories have been the first ways we as humans communicated with each other. Create a story that highlights your brand and makes your audience key characters. Stories are remembered more than any good sales copy will ever be.
Make a conscious effort to add this neuro tips into your brand over the next few months and see how your audience’s loyalty and love affair shifts in your favor.
TWEET IT OUT
THOUGH SHE BE BUT LITTLE SHE IS FIERCE. WILLIAM SHAKESPEARE