HOW TO MARKET A LIFESTYLE BRAND: 7 QUESTIONS YOU MUST ANSWER BEFORE YOU LAUNCH
Lifestyle brands are the easiest to market because they are ridiculously visual.
You don't really have to talk about, just do it.
Before you start showing the world what your brand is all about, you need to know the “whats” and “whys” of your brand.
Here are 7 things to consider.
Is the brand based around a person or an idea
If it is based around a person what happens if that person leaves or dies?
If it is based around an idea, how do you spread the brand message far and wide while still controlling the narrative
What is the story behind the brand? Why now? Why you? Why this? Why care?
3.Where does the brand end and real life begin and vice versa? Because no one wants to see EVERYTHING from behind the curtain. Mystery people!
4. How are you monetizing your brand? Many times lifestyle brands start out as a passion to serve. Non profit is all well and good, but you still have bills to pay.
5. Is your brand part of a bigger movement or completely unique? There are lots of lifestyle brands all promoting a healthy lifestyle. These brands are part of a bigger movement. Or is your brand something completely different, a true original?
6. What other ways are creating a well rounded brand for our audience? You are a lifestyle brand and your life far exceeds your work or concern for clean drinking water.
7. Who is controlling the narrative? You or your community.
Once you have your answers to these 7 questions, the visual approach you will need to take becomes crystal clear. The images, engagement methods, and tone become clear as well as the beginnings of your overall brand strategy as well.
Marketing a lifestyle brand can be a lot of work when you don't approach with a solid foundation of “whats” and “whys.”
Once you know these answers though, creating a lifestyle brand is a hell of a lot of fun!