HOW TO MANAGE YOUR PERSONAL BRAND: WHAT KRIS JENNER HAS TAUGHT US ALL ON WHAT TO DO
In the age of DIY everything, there is an overall feeling that we are meant to be able to do everything. And that we should be able to gracefully switch from installing a car battery to styling a killer dress to attending an awards gala where you receive the humanitarian of the year award.
Though this person may exist, most people have a difficult time managing where they left their cell phone, car keys, and kids.
The truth is if you have taken the time to create a defined personal brand, then you have some very lofty and clear dreams you would like to see be reality.
To do this, one must manage the personal brand that was designed.
Personal brand management goes beyond evaluating brand growth.
As much as I was never a fan of the show “Keeping Up With Kardashians” or Kris Jenner, she did (for the most part) display good management sense.
Of course the Kardashians have the ultimate of ultimate in personal brands that far reaches into lifestyle brands, at the root though the brands are all about them. And it is this root that makes it in the end a personal brand.
Personal brand management is about truly knowing who the client is, objectively evaluating the opportunities, risks, and moves that should be played to grow the brand, all the while managing the emotions, drama, media, and backlash when a crisis hits.
To accomplish these tasks objectively, you can't DIY with great success. And the reason why Kris Jenner is so good at her job (yes, I am limiting my compliment of “good” here to her overall professional choices) is because she does know her kids better than they know themselves, she does know the endgame with the brand and therefore can analyze the next move, all the while managing the dramas of the family and onslaught of the media.
Yes, your personal brand is personal.
It is for that exact reason why you will never be the most effective person at managing your brand.
Get help and make your personal brand goals your everyday, real life.
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If you have taken the time to create a defined personal brand, then you have some lofty and clear dreams you would like to see as reality. So make them real. @thealicraig. #justdoit