HOW TO CREATE A BRAND STORY THAT WORKS
No matter if your brand is years old or hasn't even made it out of your thoughts yet. Creating a clear concise brand is your leap to success.
Your brand story goes beyond a simple mission statement. It embodies you, your hopes and dreams, your clients- it creates relationships, experiences, sets promises, and creates longing.
Like all good stories, there is truth blended with ideal hopes and dreams. Relationships that people root for and connections that we all long for.
Here are the 5 steps you need to take to begin creating your amazing brand story.
What are you about? What is your soul’s purpose?
What is your business passion about? Who are you helping and why?
What are your clients about? What do they want out of life, work?
What are the connections that each story has?
5. Set the tone.
Funny, excited, adrenaline filled: whatever the tone is. You set it.
Everything you create will be based off of these answers.
So get writing!
And know that at any time you can edit, elaborate, or rewrite your brand story.
You are in control. You choose which turns can be made or not. This brand is your choice.