HOW TO ADD EXPERIENCE BASED BRANDING TO AN EXISTING BRAND: FIVE WAYS TO MAKE YOUR BRAND EXPERIENCE BETTER
Unlike other brand strategies, experience based branding can be added into any existing brand approach.
Online or offline, there is an experience happening.
The question is are you maximizing it.
5 ways to make the brand experience better
1. Make it fun.
People want fun. We want positive adventures. Make your brand as much “fun” as possible. Now this does not mean clowns and cotton candy kind of fun, but something that isn’t the dread of going to the doctor either.
2. Remove the fear.
Fear is what stops us all. So remove the fear out of your brand. If it is money fears, anxiety, industry dislike- whatever it may be, address the elephant in the room and then prove to your audience that there is nothing to fear.
3. Be besties.
Think about your audience as your long, lost bestie that you are finally getting to reconnect with all these years later. How would you treat them? What would be your tone? What would you say? How would you approach the relationship? It is that type of experience that we all want to feel.
4. Engage the senses.
No matter if you are just writing copy for your website, engage the senses with your word choice, The more senses you can tap into the more memorable your copy will be.
In the end your clients choose your brand. That is a great honor. So show your audience the same respect by choosing them back. Choose to send the handwritten card vs the email. Choose to go the extra mile in your follow up. Choose to engage with them and what matters to them.
The best experiences are done with the ones we love. Love your audience and watch your audience love you too.
Tweet It Out
People want fun. We want positive adventures. Make your brand as much “fun” as possible. @thealicraig #adventure #experiencebranding
The best experiences are done with the ones we love. Love your audience and watch your audience love you too. @thealicraig #loveyouraudience #neurolove