DIFFERENCE BETWEEN TRADITIONAL AND MODERN BRANDING
And this is why our clan tends to struggle with the traditional branding/ marketing approach who promotes a “one and done” style mentality where it is you get your brand done and you are set for life. You just keep redoing this over and over again.
The truth is, that is not reality,
That is the way it is sold so that you invest the money in the moment because you don't think you have to invest the money again. But reality isn't like that.
It is not even about investing money honestly, it is about understanding that you planned it from the get go to be more tomorrow than what it is today.